Real insight from real people

– Get to know the Norstatpanel

Discover the Norstat Panel: Real insight from real people

At Norstat, our commitment to delivering high-quality insights is unparalleled. We take pride in our diverse community of panel members located in 15 countries across Europe. We understand that to truly "Know your world" you need data you can trust. That's precisely why we've built this community of real individuals who represent the rich tapestry of European society.

Our Unwavering Dedication to Quality

Quality is at the heart of everything we do. Our panel members trust us implicitly because they know we treat their data with the utmost care. We've gone to great lengths to ensure that every piece of information we provide is not only accurate but also reliable and valuable.

A Comprehensive Network for Quality Data

Our extensive panel network comprises over 2 million consumers across Europe. Through various recruitment channels, we've curated a diverse group of individuals from 15 distinct countries. This geographic diversity guarantees that you have access to a wide range of population groups, all of whom are committed to providing high-quality feedback.

Depth in Profiling for Quality Insights

We take pride in knowing our panel members inside out. We collect and maintain over 600 profile points on each member. These encompass everything from education levels to family dynamics, habits, and preferences. If we notice any underrepresented groups, we fine-tune our recruitment efforts to ensure you connect with your desired target audience, all in the pursuit of quality insights.

Engagement and Rewards

We understand that surveys can sometimes be less engaging. That is why we invest heavily in engaging and retaining our panel members. We employ modern technology and gamification elements to make the survey experience enjoyable. To appreciate their time and effort, we reward panelists with points that can be redeemed in the Norstat store for various items, including donations to charity. Quality insights deserve quality treatment.

Assured Data Quality

Delivering the best data quality to our customers is our constant endeavor. Each panel member and their responses are meticulously monitored and controlled. This stringent process helps us filter out duplicate members and untruthful responses, ensuring that you receive only accurate and trustworthy information.

Your Trusted Partners for Quality Insights

Our panel members are not just respondents; they are valuable partners in your quest to understand your world. We stand by our promise of quality, and together, we can help you gain the valuable insights you need.

Would you like to explore how our quality insights can benefit you further?

Feel free to reach out to Linn Nordeidet, Head of Global Panels at