For product managers
Norstat Express for product managers, product marketing managers, business analysts, product owners, program managers and similar roles.
Hard choices are a fact of life for any product manager. But knowing what the customer wants and being able to back it up with data can help make many of those hard choices a little easier.
Unfortunately, getting access to consumer insights can take time and money that a fast-paced and agile product development process simply can’t accommodate. With looming deadlines, tight budgets, and fast-changing consumer tastes, product managers can’t afford to let the wait for answers slow the process down.
That’s where Norstat Express, our new self-service online survey solution, can make a difference. Norstat Express gives product managers quick and easy access to consumer insights from Norstat’s carefully curated consumer panels. Insights that can help guide decisions like what shape a new product should have or, which packaging consumers most prefer.
Take a few minutes to set up a survey before heading out to lunch. And return to data from as many as 500 answers, ready to make some of those hard choices a little easier.
Norstat Express enables product managers to make almost any decision a data-driven decision - making for more agile and responsive processes that ensure they can stay on time and on budget when bringing their next product to market.
See also for marketing managers, creatives or analysts.